Howdy,
Slickhorn.
You're building a premium food & lifestyle brand people are proud to put on the table. That's exactly the kind of brand I love to build. Here's a look at why I'd be a great fit for the role.
Give me a brand worth believing in, and I'll make everyone else believe in it too.
I've always been a little bit cowboy.
Long before brand decks and P&Ls, I was already committed to the look: hat, vest, boots, the whole rig. Turns out some people look better in boots. From the culinary side, I've got my Wusthof ready to go.
So when I say I get what Slickhorn is about, I mean it goes back a ways. And how many people would be brave enough to put a photo of their 8 year-old self on a resume landing page?
A few numbers I'm proud of.
Three things you're hiring for.
Your job description is thorough, so I mapped what you need to what I've actually done. No fluff.
Build a premium brand people trust
Positioning, messaging, and visual identity that evoke emotion and earn loyalty. I've built authentic brand narratives that turned niche products into cult followings. The kind of storytelling that makes people feel something before they buy anything.
Turn the brand into revenue
I've launched product lines, run co-op partnerships with national brands, and armed sales and retail channels with tools that convert. Retail, wholesale, DTC, licensing, and partnerships. I connect great creative to distribution and demand.
Run it like an operator
Owned a P&L, managed budgets and agencies, and made every call data-first with clear KPIs. I use AI to kill repetitive work and speed execution, keeping strategy, story, and relationships firmly in human hands.
Easy to work with. Hard to out-work.
"Josh gets creative and branding better than anyone I've ever worked with. He elevated everything he touched."
"The perfect combination of creative thinking and strategic execution. He turns ideas into real deliverables with real results."
"Truly creative, but he also nails the business objective. Hands down, my favorite person to work with."
Where I've done it.
Lead all marketing for a premium Mercedes Sprinter campervan brand: strategy, brand, content, SEO, paid, social, influencer collabs, and events. Direct a team of marketers and creators, build outdoor-brand partnerships, and optimize the funnel to drive qualified sales leads. Turning wanderlust into a recognized name in adventure vans.
Led marketing for a $1B steel fabrication and erection company. Rebuilt the full suite of pursuit and proposal materials behind hundreds of millions in awarded revenue, modernized the brand identity and collateral, and directed a full website redesign. Partnered directly with the CEO and senior leadership on customer presentations, strategic initiatives, and high-exposure sponsorships, and owned SME's presence at major industry events.
Owned branding, creative, and go-to-market with shared P&L ownership, driving $50M in DTC revenue. Led retailer enablement, product photography, campaign launches, and agency coordination for a growing consumer product brand.
The creative multi-tool at a boutique agency: campaign ideation, video production, and apparel design. Scripted, shot, and edited all video and photography end to end.
Helped grow a startup events brand into a multinational lifestyle company. Grew owned audience 10× (30K→400K), owned creative for a $15M product line, and ran co-op product development and campaigns with REI and Reebok.
Let's build something worth the drive.
I think I'd be a great fit for Slickhorn, and I'd love to walk you through how I'd grow the brand. Reach out anytime.